Round 5 looked a little different in 2023... and the Official AFL Game Ball had a slight makeover. South Australia presented us with four massive days of football. The round was designed to be a footy festival, attracting tourists and new fans to the game. 

 

From sketching original concepts to the stages of finessing and delivery, the intention was to emulate the essence of the fun-filled footy festival in Adelaide. 

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ROLE Illustration, Concept, Graphic Design, Production Files

CLIENT AFL Australian Football League, Sherrin

PHOTOGRAPHY A. Papanikolaou