Mecca x Charlotte Tilbury

ROLE Activation Development & Design

CLIENT MECCA

BUILD MADE. Experiences

SOLUTION

Taking on the role for creative direction my first time was an extremely invaluable experience. I enjoyed the process right from the beginning directly through to production and execution. Both positive encounters and negative hindrances were a stimulation to my learning of design processes.

I am pleasantly pleased with the pathway the brand has visually developed into despite the fact there can be some improvements made.

These include areas such as:

Logo refinement - font choices
Improved typography and layout execution on the FOP
Packaging design could have been further pushed.

The overall delivery of the brand holds its core values and intentions as seen through the social media content implementation and flatlay content for online purposes.

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