AFL gather round game ball

Round 5 looked a little different in 2023... and the Official AFL Game Ball had a slight makeover. South Australia presented us with four massive days of football. The round was designed to be a footy festival, attracting tourists and new fans to the game. 

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From sketching original concepts to the stages of finessing and delivery, the intention was to emulate the essence of the fun filled footy festival in Adelaide. 
 

Product imagery for retail / eComm purposes, web banners and eDM assets were also created for this project.